The Persona Project

The Persona Project is a long-form, multidisciplinary body of work by Laura Sheeran, unfolding across music, film, performance and writing. It explores identity as layered and shifting rather than fixed, with each “persona” representing a distinct facet of being human: emotional, political, sensual, confrontational, reflective.

Each album within The Persona Project inhabits a completely distinct sonic world, reflecting the emotional and thematic core of its respective persona. The forthcoming Fighter album, due later this year, is built around visceral, body-driven rhythm and features a collaboration with world boxing champion and Olympic gold medallist Katie Taylor, whose presence reinforces the album’s themes of endurance, confrontation and embodied strength. Across the project, no two records sound alike — each operates as its own self-contained universe within the larger framework.

Beyond recorded music, The Persona Project includes filmed performance experiments, pole dance, visual work, essays, and documentary-style episodes published on YouTube.

It operates less like a conventional release cycle and more like an evolving ecosystem.

At its core, The Persona Project is an ongoing investigation into what it means to be human in a time of technological acceleration and political instability. It is rooted in the belief that creation is an act of resistance — that artists process chaos, give form to uncertainty, and build visions of possible futures.

The Persona Project behaves like a tree: its branches grow in different directions, sometimes unpredictably, and it looks different during different seasons of life, yet it all belongs to the same root system.

That root system is the human.