The Persona Project

The Persona Project is a long-form, multidisciplinary body of work by Laura Sheeran, unfolding across music, film, performance and writing. It explores identity as layered and shifting rather than fixed, with each “persona” representing a distinct facet of being human.

Each album within The Persona Project inhabits a distinct sonic world, reflecting the emotional and thematic core of its respective persona. The forthcoming Fighter album, due later this year, is built around visceral, body-driven rhythm and features a collaboration with world boxing champion and Olympic gold medallist Katie Taylor, whose presence reinforces the album’s themes of endurance, confrontation and embodied strength. Across the project, each album operates as its own self-contained universe within the larger framework.

Beyond recorded music, The Persona Project includes performance experimentation, pole dance, visual work, essays, and documentary-style episodes published on YouTube.

It operates less like a conventional release cycle and more like an evolving ecosystem, or a tree: its branches grow in different directions, sometimes unpredictably, and it looks different during different seasons of life, yet it all belongs to the same root system - the human at the centre.